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I design digital experiences that work.
Need to get your users to the checkout, subscribe, interact, stay engaged, or sign up and stay members? Whatever your goals, good UX is critical to seeing how this happens and I am here to help you get there--swiftly and with delight.
Oh, you want proof now?
(That's good. We'll work well together.)
The data speaks for itself.
Well, ok, the data doesn't actually speak for itself and that's why we have data visualization. The one to the left is just an example of the impact that can be made by reworking a website with user-centric UX. With the tools we have today, this nearly 20-year-old website was easily reborn in an instant, but it takes a lot more than tools to get it to thrive.
So what's my secret?
For more than 15 years, I have used my experience in psychology research and education to help understand more about how people interact with the world. This helped me develop research-informed empathy, gather the most efficient design heuristics, and keep flexible my ever-evolving approaches so that I can continue building exceptional digital experiences for every user.
Mobile-First.
On the go, go, go!
People are on their mobile devices every single day--even more than desktops or laptops! By maintaining mobile-first mentality for software design and development, I am setting you up for success from the first click/tap.
User Research
In analyzing programming various pop-up "assistant" bots and other features I coded to guide the sales funnel, I use research tools like Hotjar to evaluate user behavior. Using these and other pixel-tracking tools, I debug websites, A/B test current website versions, and can watch in real time how designs contribute to better outcomes.
Excellent Interactions.
To complement a mobile-first approach, we need to consider various screen sizes and media variety. Below are some example of designs that are guided by these principles and other principles that help users stay engaged.
Accessiblity
A variety of dimensions for different screen sizes and platforms.
Content needs to be viewable on many screen dimensions, paired with alt text, and compliant with WCAG standards. This is one such example of how media can be formatted for different screen sizes and social media platforms for an optimal experience.
Variety
Promotional Video I sampled and edited for 2k23.
Depending on the type of media and desired end-goal, choosing specific "layers" of sensory information imprints on the brains of users to meet a memory objective.
Calls to Action
Calls to Action for the Portland Blues & Jazz Dance Society webpage.
Having carefully chosen words to engage interaction elicits different psychological responses and reactions. Make it on-brand and familiar to your audience so they feel seen.
Novelty
A marketing campaign for an event on mobile.
Getting folks to interact with a product before they commit adds a layer of investment and one "yes" makes them more likely: make it fun with a contibution to a playlist you'll definitely want to see in action!
Accessibility Also Means Options!
One way to drum up initial interest is to go to your users. We call this the "push" model. For Students at Portland State University, piquing (raising their awareness and interest enough to pay attention) was done through this interactive mail-blast. Making students aware of the features and benefits of a particular opportunity, was key in making this an appealing choice.
Previous text-only emails required students to copy-paste web addresses and make phone calls to find out more. By adding colors, photos and clear calls to action and sensible information architecture, we reduced mental processing, increased interest, and improved the information gathering user journey, which raised response rates.
Email blast looking for research students and lots of opportunities for engagement.
Path-to-Purchase
The example below shows a website map showing the many checkout options that the company wanted to offer to keep them in the purchasing funnel (I know it's a lot of arrows). This is just one of the places that the customer could be "caught" if they navigated off the page because they were seeking additional information for this one-time-only online event.
Site map showing a checkout process for an online event leading to friction-free payment methods.
A serene blank space for your eyes to rest and balance out this page.
There's a lot more to talk about.
Share your business plan, competitive analysis (I can't wait to dig into some of those patterns!), or just get in touch and we can chat about how I can best support your mission. I look forward to evolving your story with you.
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